Some call it a catnip body pillow! Your cats will love the texture, shape and potency of this toy. It is handmade and fresh-filled in California., and 90% filled with our proprietary blend of catnip & 100 proof silvervine. The fabric is super soft and silky - your cat will love hugging it! Each toy measures 11" plus fringe so there is a lot for your cat to hug, kick and have a great time! Lasts a long time cause it has so much catnip!