Your cats will love the texture, shape and potency of this toy. It is handmade in the U.S., and 85% filled with proprietary blend of catnip & 100 proof silvervine. Each toy measures 11" plus fringe. It is the perfect size for your cat to hug, kick and have a great time! Your cat will thank you! May we suggest a refresher pack of 100 Proof Silvervine as well?